BRANDING AMELIA’S BAKERY
We’re proud of our work on Amelia’s branding & identity design. We’ve been working with these folks for over five years and continue to enjoy new projects from them. It’s been a positive relationship and we’ve witnessed a huge growth in their business in that time.
Getting to know Amelia’s
Way back in 2011 a young man named Charlie contacted us regarding a project he and his uncle were working on. Throughout travels across the US they had noticed something very different about the food scenes in the cities visited; they had quality bread. Indianapolis had some bakeries, but no one focused on a hearty, hearth baked Italian style bread. So Charlie spent some time in California and then Louisville (LOO-A-VILLE, not LOOEYVILLE) learning the trade & baking bread with some fine bakers. When he returned we met with him over coffee to go over mood-boards, ideas on how to position the brand, and even discussing how much bread it’d take to turn a profit. The techniques used were going to be firmly steeped in craft and Charlie wanted a logo that would be as at home on a train car as it would a paper bag. We knew the direction and started doing what we could while the bakery team tried to close in on a name. Charlie’s great-grandmother was born in Italy & later came to the US and since the bread was to be based on traditional Italian loaves they thought it a fitting tribute to name this bakery after her. We now could move forward developing a simple, bold & versatile identity for Amelia’s.
Amelia’s Branding & Identity Design
The project started taking off in 2012 and we’ve done a lot of work since. We created a logo, designed calling cards for a dinner at Black Market & some postcards for Amelia’s & Bluebeard to keep around. We then moved on to designing business cards and working with developers on the website. Amelia’s eventually got a delivery van, so we got to design the vehicle graphics as well. We also developed signs and banners for their farmers’ market presence and eventually their storefront.
In 2015 Amelia’s opened a storefront and now they’ve got coffee cups & bread bags, window signs & awnings, and even a brass plate on the floor that all stem from that original identity system. We prefer to develop the identity in one chunk at the beginning of the process, but every business develops differently, so we adapt and are able to fit the needs of our clients.
This business has flourished because of the passion and hard work of the owners and employees and we’re happy to have been a part of representing this company visually. We enjoy working with folks that set out to improve the quality of their community and if you have an idea for something that we can help with, please give us a call or send a postcard. We’d love to grab a coffee or beer and see if we can help.