Geraldine Lee’s Vintage Identity
We love meeting new folks and the opportunities and challenges of creating new partnerships, but there is something oh so rewarding about friends who have supported us and our work for years who reach out to collaborate on something new they’re working on. There is an ease and comfort in this type of work and it’s always gratifying to create something new that is complimentary to each other’s creative viewpoints.
This was definitely the case when we got to work with our friend Jess Lykens to help create a visual identity for her online vintage clothing store and styling services. We wanted the work to feel very classic and straightforward while maintaing a fluid, earthy feel. Jess also felt drawn to some of the imagery we’d been playing with in our personal work so we were able to let some of that shine through in these designs as well. We designed a bold typographical logo as a counterpoint to the delicate imagery used throughout the identity. We all felt really positive about the outcome of these and look forward to watching Jess’s business evolve! Here’s to working with pals!