Milktooth Branding, Spatial Design & More
We met the folks behind Milktooth when it was still just an idea. We partnered with them because they were confident that with our experience in design and our methodology we could bring an appropriate visual language to their vision. Their idea for a Fine Diner that serves traditional brunch food with a twist needed an identity as strong as the restaurant would be.
We brought Jon & Ashley into the process after our initial research had given us some options for how to move forward. These entrepreneurs were a crucial part of the whole business, from developing food and wine menus to gluing and sanding live edge wood table tops. We developed visual branding that was strong, but versatile, simple in it’s appearance, but with detailed intricacies. This restaurant is about having fun and enjoying a quality meal, so there is a good-natured fun to the overall tone. Once we all agreed on the direction to go, the good times and late nights ensued. We developed custom typography for the logo and a calling card initially for Jon & Ashley to use when catering and doing pop ups. We then got to work on designing aspects of the interior space, signs, helping with menus and getting files to the developer.
In addition to designing we also ended up producing a lot for this restaurant. We made an exterior hanging sign from found old growth lumber from the neighborhood and an A-frame to let passersby know the restaurant was open. We painted a mural of our design on a massive block wall. We painted lines (our friend Tom’ll tell ya all about ‘em) in the entry foyer and a rather large bathroom sign as an homage to Chef Brooks’ time in Mexico. We also got to illustrate and paint a delivery sign & a couple other touches for Milktooth. The idea behind Milktooth was to be an ever evolving space, so artists and other designers have added paintings throughout the space. If you haven’t visited, it’s worth the wait.