SPATIAL DESIGN FOR TORCHLITE MARKETING
Torchlite Marketing Spatial Design & Mural
When Torchlite Marketing wanted a mural for their new downtown Indianapolis office on Mass Ave. they reached out to us for both design and implementation. They wanted something that reflected their branding and current identity, but was also subtle and helped to set the mood for their new open space office. They also needed it quickly as the space was to open in just a few weeks from our initial discussions. We worked with a co-founder & the ambassador of first impressions to make sure the designs would fit with the current branding, but also have a unique impact on the space.
Though we went through multiple options, we determined together the design of the mural should be around the triangles that make up their logo & act as a background on their website and other marketing collateral. We changed the use of outlines and added color, both dark & light to add contrast to the mural itself, but in a way that still works with their current branding. Although the carpenters building the butcher-block desks felt the light color was too subtle, we’re happy with the way this project turned out. It was a fun project that culminated in 4 days of painting and eating at Bazbeaux which was pretty good for the soul. We were finished within the initial timeframe and learned a lot through this process. Even with a smaller project like this, we like to ensure the client is happy & we’re proud of the work we have done. If you have a need for any spatial design for your space, give us a call.