Our Process
Flatland Kitchen’s work is an exploration of communication. Our process delves equally into discovery, concept and form making. We work across mediums to keep your message responsive to where it lives. We emphasize craft and techniques that engage the human experience.
Listen, Uncover & Understand
We start our work with you through a discovery phase where we learn from you — about the business, about your passion, about you. We help you to understand and distill who your brand is into a concept that you can easily & honestly communicate to the world.
Conceptualize, Visualize & Strategize
Together we develop a plan: We take our clients through a series of exercises designed to uncover the unique aspects of who you are and the value you provide to build an honest identity that will allow your brand to resonate with your audience. Aspects include positioning, mood boarding, visual dialogue, audience definition, and message definition.
Create & Refine
We give a visual voice to you and your brand. Our process puts truth, understanding and honesty at the core of your brand so you don’t have to follow trends, chase cool or lie about who you are. Our services and outcomes include naming, brand identity development, packaging design, and work throughout physical spaces.
Implementation & Reveal
We help you roll out your brand identity. Be it a retail experience, online messaging or product packaging, we focus on getting your message into the world with you. We manage various aspects of the rollout and help guide you through the necessary steps to succeed.
